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The 12 questions

One of the fastest ways to make more money as a builder is knowing who to say no to. This checklist walks you through the twelve questions the most selective builders ask before they sign, plus a short conversation guide for reading how a client will be to work with, so the next eighteen months are a project you are glad you took.

  1. Is their budget realistic for the home they are describing?
  2. Is their financing lined up, or still a someday?
  3. Are all the decision makers aligned and in the room?
  4. Do they understand a custom build takes 12 to 24 months?
  5. Do they own the lot, and know what it costs to build on it?
  6. Do they have plans, or expect you to design from scratch?
  7. How do they talk about their last builder or architect?
  8. Do they put agreements in writing and honor them?
  9. Did they pay the deposit on time and without a fight?
  10. Do they respect your process, or fight your expertise?
  11. Have they told you they are "particular" or "difficult"?
  12. Do you actually look forward to their calls?

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